Back in 1992, Alexandre Guarneri and Steph Cop launched the menswear label Homecore, marking the very first streetwear and hip-hop brand to emerge from France.
Since those early hip-hop roots, the brand has transformed into something Guarneri calls the “mathematics of clothing” — where fit, quality, price, presentation, on-time delivery, and well-constructed basics with intriguing details all align perfectly with the body’s internal structure.
The majority of fabrics are sourced from Italy, France, and Portugal, and 95% of manufacturing happens in Portugal.
Homecore has recently set up a temporary shop at 26 Champs-Élysées in Paris, called Pop-Up Homecore Paris 8. Many of the core ideas Guarneri has championed over the years are now realized in this space.
The eye-catching, vivid interior was crafted by Stephane Malka Architecture. Born in Marseille, architect Malka was a natural pick because his early work is rooted in graffiti, abandoned urban lots, and projects that demand sharp streetwise skills.
The pop-up’s design draws from Homecore’s motto “peace, love, unity and having fun” and its color therapy approach that deliberately avoids black.
Furthermore, the 100-square-meter (1,076 sq ft) space reinterprets the Krylon spray-can logo, linking back to the brand’s graffiti origins, and Newton’s prism, which splits white light into the full color spectrum.
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The outcome is a retail environment that radiates happiness — a stark contrast to the typically somber vibe of streetwear brands. Tuija Seipell.
Photos by Laurent Clément
