If you've ever wondered where the strangest fashion trends originate, the answer is almost certainly Demna Gvasalia — the creative force steering both Balenciaga and Vetements. His fingerprints are all over why a football scarf might end up draped across your shoulders in 2018. Vetements first incorporated these accessories into its Autumn/Winter 2015 lineup, embroidering the words 'Football Scarf' in Russian across a thick, crimson knit. That collection landed three years ago, yet the look is quietly gaining traction. These days, the FIFA aesthetic is straying well past Vetements devotees and the stands at football matches, popping up across every fashion-forward Instagram feed we follow. Chung unveiled her very own 'AC' branded scarf, and just weeks ago Fearne Cotton sent our shopping lists into overdrive with her red-and-white striped version. Scroll on to discover how each of them wore theirs, and grab one for yourself below.
Style Notes: Alexa Chung shared a snap of herself sporting her personalized football scarf — part of a limited run of 50 pieces sold exclusively through her website.
Style Notes: Fearne Cotton paired her red-and-white football scarf with coordinating wide-leg trousers in a matching shade of red.
Coming up next, browse our curated selection of the top winter coats worth buying right now.
