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Without question, 2017 delivered a thrilling lineup of desirable fashion newcomers worth slotting into your closet. With 2018 nearly upon us, we've been scouring our social platforms to track emerging names destined for ubiquity in the coming year. Our selection of ten labels tipped to fly off shelves ranges from familiar favourites (I.Am.Gia, adored by trendsetters Bella Hadid and Kaia Gerber) to entirely fresh faces (such as Inamorata, Emily Ratajkowski's newly minted swimwear venture). Although devoted fashion enthusiasts will keep reaching for beloved staples, there's undeniable appeal in pairing your Zara and Levi's with standout newcomers that spark endless compliments.
Scroll ahead to meet the ten brands worth watching in 2018, plus shop our top picks from each.
Count Selena Gomez and Kaia Gerber among devotees of this New York label's chic trousers and denim, much of which can be personalised with the belt of your choosing.
Polish label Kreist radiates a glamorous 1970s energy that style icons Gigi and Bella Hadid have already adopted. Snap up its distinctive denim jackets before anyone else does.
Swimsuit selfie authority Emily Ratajkowski has, fittingly, launched her own swimwear range — and the results already wow us. The patterns and hues feel understated yet distinctive, while the silhouettes push boundaries without sacrificing wearability.
Bottoms available here.
Practically every model with It-girl credentials has swiftly embraced I.Am.Gia, the wallet-friendly Australian label democratising streetwear through attainable pricing (most items priced below £100).
We initially discovered lesser-known label Elliette's charming designs populating our Instagram feeds and quickly fell for its full range of pretty, vacation-ready pieces.
Kendall Jenner and Bella Hadid adopted Australia-based Daisy during the warmer months, and we were immediately captivated by its romantic-meets-edgy aesthetic. Though founded in 2015, we anticipate its profile rising sharply next year.
The mind behind beloved jewellery brand Luv AJ has just unveiled Après Jewelry, a fine jewellery collection featuring striking engagement rings alongside everyday-appropriate pieces. Reasonable price points let you amass classic yet fashionable baubles guilt-free.
Ciao Lucia, the Los Angeles-rooted Italian-flavoured label, regularly sells out. Even without an Amalfi Coast escape on the horizon, you can still dress as though you're headed there.
Zara's sibling label Bershka undercuts its parent on price. We expect it to become the new favourite stop for fashion girls seeking affordable, instant wardrobe refreshes.
Another Bella Hadid and Kendall Jenner favourite, Alyx is a streetwear label that debuted in 2015, yet thanks to daring, slightly subversive design touches and surging celebrity endorsement, its momentum will surely carry into 2018.
