Over the past year, Holly Willoughby has noticeably sharpened her fashion sense. Our editorial team, in fact, began paying close attention to her daily wardrobe selections on This Morning as a result. Holly's aesthetic clearly strikes a chord with mainstream audiences, since she frequently chooses affordable high-street labels and gravitates toward upbeat, vivid shades. So which single piece anchors every one of her looks (and serves as her reliable daily choice on This Morning)? Bold knitwear. Her statement-making crewneck pullovers come courtesy of Marks & Spencer, Warehouse, and Whistles, and she typically favours the same body-skimming, circular-neckline cut.
Read on to discover and purchase four of Holly's standout colourful knits.
Style Notes: Holly is frequently spotted in rich, goldenrod-hued crewneck sweaters. Best of all, the Warehouse version comes in at just £26.
Style Notes: Holly's vibrant fuchsia ruffled-knit from Whistles is sure to lift any outfit.
Style Notes: Although Holly's striped pullover from Anthropologie has sold out, plenty of similar alternatives can be found on the high street.
Style Notes: Holly styled her soft, textured powder-blue Maje jumper alongside a high-rise leather mini and black ankle boots.
Coming up next: the reasons Holly Willoughby's fashion sense truly merits far greater recognition.






