Earlier, I shared insights from the Holiday Trend Report and Pinterest 100—a yearly forecast highlighting 100 emerging trends on Pinterest. Now, here’s my final take from Pinterest, focusing on beauty trends!
Drawing from the same Pinterest 100 list, these keywords saw the biggest surge in popularity among 200 million Pinners worldwide near the end of last year. The top trend comes from the Health and Wellness section, while the rest are from Beauty. (I included the Health and Wellness pick because it’s incredibly popular, even though it leans more toward fitness and well-being.) The numbers in brackets show each trend’s year-over-year growth in saves or searches.
Let’s dive into what beauty enthusiasts are loving!
Leftmost images: Pinterest
1. Vitamin C Serum (+3379%)
The world is obsessed with Vitamin C serum—and our article explains why. Its ability to brighten skin and improve texture has led to a massive surge in users. Try the Freshly Juiced Vitamin Drop from Klairs or the Pure Vitamin C21.5 Advanced Serum from By Wishtrend.
2. Cleansing Oils (+555%)
Keep your face, lips, hair, body, and nails soft, smooth, and radiant with essential oils. An oil-based cleanser effectively removes excess sebum using the “like attracts like” principle, while forming a protective barrier to lock in moisture. It also leaves skin feeling silky and looking glossy.
3. Lip Tints (+414%)
Lip stains are taking over! Unlike wax-based lipsticks, lip tints are water- or gel-based, making them more buildable. They’re also longer-lasting and smudge-proof because they use dye instead of pigments. Go for a sheer or matte finish for a trendy look.
4. Makeup for All Complexions (+378%)
As my colleague May noted, Korean brands now offer more foundation shades to suit different skin tones. Customized foundations and apps that help you find the perfect match are also emerging. In short, it’s easier than ever to get an exact match for your complexion!
5. Facial Rollers (+345%)
Massage rollers crafted from precious materials like platinum, gold, jade, and quartz take skin firming to the next level. They boost metabolism, enhance skincare absorption, reduce puffiness, and help prevent wrinkles.
6. Bold Hair Textures (+166%)
It’s all about going wet and wild with your hair! Try a retro slicked-back style using a hair iron and strong-hold spray, or create airy curls with a curler.
7. Lashes (+152%)
We still love on-point brows, but lush lashes are even hotter! Sculpted spidery lashes from the 60s, à la Twiggy, are making a comeback—time to stock up on falsies!
8. Makeup Kits (+147%)
Searching for coordinating eyeshadows, lip colors, and blushes can be exhausting—so why not grab a makeup kit with everything you need? YesStyle nails this trend with its Sweet Spring Makeup Kit, packed with essential Korean makeup products for a sweet, simple spring look.
9. Hair Extremes (+130%)
Long bobs (aka lobs) flatter almost everyone, while pixie cuts give a chic, playful vibe.
10. Geometric Manicures (+83%)
Geometric shapes and negative space can add serious oomph to your nails! Create dynamic patterns using gold or silver nail strips.
11. Bright Eyes (+63%)
A neon lower lash line or a touch of shimmer at the inner corners draws attention and brightens your makeup.
