Call it what you will, but one thing is certain: plus-size fashion is thriving like never before. Still, that doesn't make it simple to locate the brands and influencers that truly spark your style. While many high-street retailers now offer extended sizes, and a wave of new-generation labels have emerged to serve this powerful audience, figuring out which ones have the best picks can be overwhelming.
You've likely come across Navabi. This online destination stocks an array of plus-friendly brands and boasts that it carries more of these names than any other retailer. Most of the offerings lean toward luxury, but there are also charming, budget-friendly finds.
Digging through the countless hashtags in this community's social media scene—#PSblogger, #moreplusplease, and #celebratemysize are just a few—can eat up hours if you're after solid recommendations. So we did the legwork for you, curating a list of the coolest women who not only know how to style their outfits flawlessly but also where to shop for them.
Scroll on to discover the top high-street stores for plus-size clothing (and snag some outfit inspiration along the way).
Phylyda was a fresh name to me (and I'm still not certain how to say it), but I'm glad I stumbled upon it: This swimwear label champions diversity, offering fantastic cuts and color combinations in sizes 6 to 22. A big thanks to the ultra-stylish French model Clémentine Desseaux for tipping us off.
Phylyda Rania Top (£123) and Bea Bottoms (£125)
Elvi Striped Box Top (£39) and Striped Wide Leg Trousers (£59). Coming up next, the biggest S/S 18 fashion trends you need to know about.
Marina Rinaldi sits at a higher price point, but you'll find plenty of pieces that rival Whistles in style. Model and columnist Hayley Hasselhoff is a fan, and it's easy to see why—this plus-size wear feels polished and sophisticated. Head here when you need standout work attire.
Many of M&S's best-sellers are available up to size 22 and 24, so you can grab the same trend-driven items as the brand's chic high-street followers—and there are plenty these days (just look at the buzz around that sweater).
Our obsession with Mango runs deep, and it turns out the retailer's plus-size line, Violeta, is equally impressive. Take the ever-elegant Charlotte Kuhrt of Beauty Not Size, who noticed that the Spanish label's floral dresses are especially lovely.
British curve model Felicity Hayward isn't the only savvy shopper to snap up this ASOS dress—I've spotted it all over Instagram. The e-commerce giant's plus-size edit is notably strong (it's great that they offer wider-fit shoes, fishnets, and jewelry too), but right now, this lace beauty below has my attention.
Stephanie Yeboah of Nerd About Town counts Boohoo among her go-to brands. And at the moment, the online store is packed with the kind of pieces you'd toss into a suitcase for a last-minute escape.
Curve model Emma Breschi rocks the coolest all-red outfits, and it's a sight to behold. She also tipped us off that Monki offers a fantastic range of sizes. While the brand doesn't specialize in plus-size fashion, you can score excellent Scandi vibes in L and XL, as many of its shapes and silhouettes are naturally roomy.
Forever 21's plus-size section is a goldmine for affordable basics you'll want to refresh each season. Some of its trendier items might skew young, so stick to simple pieces like shirts, denim, and tees.
In my humble opinion, Eloquii—an American label you can buy online—has the most fashion-forward selection of affordable plus-size pieces out there. Its prints, luxurious fabrics, and elegant cuts feel more mature than many others, and they'll definitely have people asking where you found such stellar finds.
If Kim Kardashian West is your style muse, then this American website is for you. It definitely leans into bold territory (think cutout dresses and crop tops), but there are also subtler options to round out your party wardrobe.
I recall a time when Elvi felt quite frumpy. Nowadays, its game has been dramatically elevated, and you'll see the coolest #PS girls wearing the brand's fantastic co-ords, Victoriana blouses, or its collaboration collection with Hayley Hasselhoff.
