In the distant past, ASOS was founded on the concept of offering fashion that mirrored what celebrities wore. The name itself, as many remember, stood for 'As Seen On Screen,' and the online store featured the body-hugging dresses that were popular among early-2000s stars. You could find the same pieces that Paris Hilton and Nicole Richie wore repeatedly—something that feels almost unimaginable now, when ASOS has become the go-to online retailer for trendy, budget-friendly fashion. Not only has their lineup of in-house labels grown impressively, earning praise from fashion editors, but the site also carries a huge number of external brands. It’s nearly impossible to visit ASOS.com and leave with nothing: you can browse everything from Bershka (a Zara sister brand) to bold, runway-inspired designs under ASOS White.
You’ll also notice that the type of high-profile women wearing ASOS has shifted. Emerging musicians and It girls known for promoting body positivity and diversity now represent just a fraction of the new audience the store serves. Naturally, they pick the best items, so we’ve done some research to identify who is wearing what—giving you shopping inspiration. Scroll on to discover which celebrities are currently buying from ASOS.
During fashion week, model, documentary filmmaker, and body image activist Naomi Shimada chose ASOS’s red vinyl trench coat (£48), which proved so popular that additional color options were introduced.
This particular shade of red remains strong for spring.
Come on, Barbie, let’s go party.
If bright hues aren’t your thing.
Singer Anne Marie has been browsing the men’s section on ASOS, picking up cool sportswear items to wear as-is or alter—like this oversized T-shirt (£9), which she had hemmed shorter.
Follow Anne Marie’s lead and shorten this for a cropped look.
Side stripes aren’t going away in 2018.
It’s still very cold outside.
Everyone knows ASOS Curve ranks among the best plus-size collections globally, and model Felicity Hayward consistently finds the most stunning dresses. This jacquard piece has sold out—but we’ve sourced other great options below.
This dress works perfectly across every season.
Primary red is a positive color to wear, so save this for your next big public appearance.
Always drawn to star motifs.
Dua Lipa appears to be a huge ASOS fan, and we’ve spotted a whole collection of crop tops keeping her stylish during her many monthly live performances. This extremely flattering crop top (£10) is currently on sale—so what are you waiting for?
The identical piece.
A chic, grown-up way to invest in crop tops.
Summer feels far away, but this will be fun to bring out when it arrives.
Leomie Anderson always selects expensive-looking high-street pieces, and her latest purchase—this ASOS White sweater—is no exception.
Ideal for layering over jeans.
The rainbow striped sweater has made a triumphant return.
Cardigans are back, and this one ticks every requirement. For more general shopping inspiration, don't miss the spring/summer 2018 fashion trends you need to know.
