LG expands automotive footprint with new open vision platform

Subaru vehicles feature the EyeSight stereo camera setup, providing automated emergency braking and adaptive cruise control. Photo by Wayne Cunningham for CNET Roadshow.

The rise of in-car innovations—ranging from 4G-linked navigation to driver-assistance features—is creating fresh prospects for companies outside the conventional auto-parts sector. Although LG is well-known for its consumer electronics, the South Korean firm is now venturing into the automotive space.

LG has collaborated with chip manufacturer NXP and automotive camera expert Hella to develop a new vision platform for vehicles. This system is engineered to identify objects and dangers on the road, thereby helping to avert crashes.

The companies highlight that their platform is open, unlike the proprietary systems currently employed by numerous car manufacturers. Regarding deployment, the firms have only disclosed that a prominent European automaker has already incorporated the technology.

Advanced driver-assistance systems (ADAS) are growing more prevalent. Typically, these setups rely on a sensor—like a camera or radar—to detect imminent collisions. They may warn the driver, engage the brakes automatically, or do both. Such systems also represent a stepping stone toward the more sensor-intensive configurations required for autonomous vehicles.

The newly introduced vision platform uses a camera positioned behind the windshield, close to the rearview mirror. Its onboard processor enables it to detect cyclists and pedestrians and apply the brakes autonomously. Additionally, the system can interpret traffic signs—notifying drivers about stop signs and speed limits—and recognize lane markings, issuing alerts when the vehicle drifts.

In late 2017, NXP and Hella unveiled what they termed an "open vision platform for autonomous safe driving." Under that arrangement, Hella provided the cameras while NXP contributed the chips for image processing. LG's involvement now brings additional expertise in image analysis.

Last year, LG also revealed that it is supplying OLED tail light technology to car manufacturers. These lights consume less power and could be more durable and programmable than existing tail light designs. The new vision platform offers LG yet another avenue to establish itself as an automotive parts supplier.