The design forecast for 2018 centers on Swedish simplicity and effortless equilibrium.
During 2017, the Danish concept of "hygge" (pronounced hue-guh) dominated every corner of the lifestyle world—from Pinterest boards and Instagram feeds to coffee table publications and countless articles detailing how to recreate that snug atmosphere at home. Although our affection for hygge remains strong, a fresh Scandinavian philosophy is emerging as the new go-to lifestyle mantra at the dawn of this year: "lagom" (laaaw-gum). Where hygge celebrates warmth, satisfaction, and communal coziness, Swedish lagom centers on the principle of deliberate balance and restraint—nothing excessive, nothing lacking, simply "just right."
Within a society caught between extremes—relentless work demands, perpetual social media engagement, and overwhelming accumulation of possessions, alongside strict dietary cleanses and aggressive wardrobe minimalism—lagom offers a welcome reprieve. This layered concept permeates nearly every facet of Swedish culture. Applied to interior spaces, a lagom-inspired room features thoughtfully curated, individualized accents and radiates equilibrium between comfort and purpose through a muted, tranquil palette—reminiscent of an IKEA showroom.
With 2018 now underway, we're wholeheartedly embracing the "less is more" ethos. To help you capture that lagom essence at home, we've curated stunning Scandinavian spaces delivering serious #decorgoals. Additional inspiration awaits on our Pinterest boards!
Picture-perfect dinner gatherings await…
Understated mid-century furnishings combined with organic, personal touches appear to define the quintessential lagom formula. Utilitarian lighting and seating finished in an unexpected palette of gentle hues, alongside fresh foliage, a cozy floor covering, and a curated gallery wall reflecting your individual flair, creates an atmosphere that's both welcoming and full of personality.
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We'd happily lose ourselves in this sleeping space.
Tranquil, serene, and digital-free—this bedroom in cool, subdued tones still radiates warmth through breezy linen layers and a cozy woolen throw accented by greenery on the bedside table. A handful of candle lanterns adds an additional layer of snugness!
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Catch us unwinding in the cozy living area.
This living space perfectly captures the "just right" harmony between practicality and visual appeal. Streamlined mid-century seating and lighting in uncomplicated silhouettes with distinctive profiles, paired with plush textured floor coverings and cushions in organic materials, fosters an inviting ambiance. Retain the items you cherish and reach for daily, yet arrange them with purpose—consider elegant coffee table volumes, classic cameras, glass vessels, curios, and beyond.
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Reward yourself with a lagom-inspired culinary space.
The balanced, functional beauty of lagom truly shines in the kitchen. Stock open shelving with everyday essentials that also spark joy each time you glance their way. Showcase your attractive cookware with intentional spacing, then introduce warmth and vitality through timber cutting boards, bronze candleholders, and charming potted herbs.
