How the Google Arts and Culture Face-Match Trend Is Taking Over Instagram

This weekend, one activity has captured everyone's attention: snapping a selfie using Google's Arts and Culture Face-Match tool. The clever app captures your image, then hunts down your museum double, producing outcomes that range from genuinely unsettling to laugh-out-loud funny.

Originally rolled out in 2016, the app gave users access to browse artwork from over a thousand museums around the globe. The newly introduced Face-Match feature, however, has quickly become a viral sensation, with people eagerly sharing their matches online. All you have to do is download the Google Arts and Culture app and snap a fresh photo. The catch? You can't upload an existing favorite—you'll need to take a brand new shot on the spot. Once you've struck your pose, the app scours global collections to pair your face with a famous portrait.

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Still on the fence about giving the Google Arts and Culture Face-Match app a try? Here are some of the funniest matches the internet has produced:

The Face-Match App Sending Everyone to Their Museum Twin

1. That grin.

Too hilarious to keep to myself. Wondering if your face belongs in a museum? Grab Google's Arts & Culture app and discover your match!! pic.twitter.com/c0KcU952ij — Lexie Ratterman (@LRatterman_WDRB) January 14, 2018

2. The time traveler.

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3. An instant self-esteem lift.

4. Dragging your pals into it.

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5. Some matches leave people unimpressed.

I need to see everyone's Google Arts and Culture results immediately because I just got academic confirmation that I'm hideous pic.twitter.com/oHLXC39IiU — emo af (@itsabsaf) January 14, 2018

6. Bullseye.

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7. Highly addictive.

8. When the algorithm takes the crown.

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9. Feeling fabulous.

10. Who's responsible for this?

I've snapped roughly twenty selfies with the Google arts & culture app and this terrifying man keeps popping up as my number one match every single time—who do I contact about damages pic.twitter.com/PjuvT0IXIU — Caroline Wazer (@CarolineWazer) January 13, 2018

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11. In a past existence…

12. Cat as headwear.

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13. When the resemblance is eerie.

14. Felines need not apply.

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15. Portrait of disembodied features.

16. "I'm the masterpiece."

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17. Long-lost twin.

18. The eyes tell the story.

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19. Quit the eye-roll… it nailed it.

20. What went wrong?

21. Gilmore Girls reimagined as a painting.