With the launch of Chocolate Geode—a deep brown powder infused with a golden pearl finish—BECCA Cosmetics has firmly claimed its spot at the top of the beauty world. In an era obsessed with achieving that coveted glow, the brand now offers the most extensive and inclusive highlighter shade range of any cosmetics company, featuring ten distinct hues designed for every skin tone. “BECCA is about believable, achievable beauty,” says Kerry Cole, Executive Director of Global Brand Development and Global Style Director. “Our focus is on the skin and getting a flawless, radiant complexion with shades that are perfectly matched to your skin tone.”
The pressed highlighter—BECCA’s top-selling product—blends effortlessly and feels velvety soft thanks to its cream-like powder texture. “It’s a proprietary blend that’s all our own. Made differently than most, our highlighter uses both liquids and powder to give you a glow that’s truly one of a kind,” explains Cole.
This ultra-reflective formula avoids glitter or sparkle, instead delivering a strong, sophisticated luminosity that accentuates your best features. It has won over influencers, makeup artists, and celebrities, earning a cult following and global acclaim.
You already know the basics: highlighter works best on the highest points of the face, where sunlight naturally hits. Using BECCA’s angled highlighter brush, apply the product to the tops of your cheekbones, the center of your forehead, lightly down the bridge of your nose, and in the inner corners of your eyes for a complexion that truly beams.
Depending on your face shape, you may want to adjust the amount or placement to flatter your unique structure:
- Applying a small amount to the center of your chin can elongate the face and make the chin appear narrower. Oval and oblong face shapes should skip this step.
- Heart-shaped faces should avoid highlighting the cheekbones and instead apply to the temples, which helps disguise a wide forehead.
- For fuller-looking lips, always add a dash of highlighter to your cupid’s bow (the double-curved center of your top lip) before applying lipstick.
- To lift the eyes and make them appear more awake, place a touch of the pressed highlighter on the brow bone. When going for a smoky eye, pop a small amount on the very center of the lid to enhance the colors underneath.
BECCA Shimmering Skin Perfector can also be used on the body for a glistening effect on your limbs. Dust the powder along your collarbones and on the tops of your shoulders when they’re exposed. Alternatively, mix a small amount of BECCA Shimmering Skin Perfector liquid highlighter with your favorite body lotion for luminous arms and legs.
—Kerry Cole
The beauty of BECCA Cosmetics lies in its message: perfection is yours to define. BECCA beauties are encouraged to experiment with the wide range of highlighting powders to find the shade that suits their unique style.
To determine which BECCA highlighter shade complements your complexion best, start by identifying your skin’s undertone: Cool-toned individuals have pink and bluish undertones; warm-toned people have peachy, golden undertones. How can you tell which you are? Ask yourself: What colors look best on me? What jewelry color makes my skin glow? What color are my veins?
- Pearl 2. Prismatic Amethyst 3. Moonstone 4. Rose Quartz 5. Champagne Pop 6. Opal 7. Prosecco Pop 8. Rose Gold 9. Topaz 10. Chocolate Geode
Generally, cool-toned people find that blues, purples, pinks, and teal-leaning greens are their favorite colors to wear, and they gravitate toward silver jewelry. Their veins appear blue through the skin, and they often have blue, grey, or green eyes with blonde, brown, or black hair that has more ashy undertones.
Those who are warm-toned usually dress accordingly in red, orange, yellow, khaki greens, and rust-colored browns. They prefer gold over silver jewelry, and their veins appear green through the skin. Hazel, amber, and brown eyes are common in this group, as are hints of gold and red in their hair.
Left to right: Prismatic Amethyst, Rose Quartz, Opal, Rose Gold, Chocolate Geode
If you’re pale but cool-toned, stick to baby pinks (like the color of the inside of your lip) and neutrals for a vibrant glow. We recommend Prismatic Amethyst or Pearl for this group. Conversely, if you’re pale but warm-toned, peach will be your most flattering choice—think Moonstone, a pale, incandescent gold.
For medium, warm-toned skin types, look for a pale pink with a soft gold pearl like Rose Quartz or Rose Gold, which is a bit warmer. Medium, cool tones should opt for a mauve, like Amethyst, which also looks beautiful on cool-toned, olive complexions.
Left to right: Topaz, Prosecco Pop, Champagne Pop, Moonstone, Pearl
Olive skin types with warm undertones—go for the gold with Champagne Pop (BECCA’s bestselling shade!), a pinky-peach soft gold pearl, or Prosecco Pop, which is a true golden bronze.
Topaz and Chocolate Geode are both stunning choices for dark skin types with either cool or warm undertones. Both shades illuminate dark complexions while blending seamlessly into the skin.
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