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Bold Lash Trend: Colored Mascara Takes Over 2020 Fashion

Celebrities like Lucy Boynton, Janelle Monáe, and Margot Robbie are embracing colored mascara. Discover how to wear this vibrant trend for any occasion, from office to party.

Bold Lash Trend: Colored Mascara Takes Over 2020 Fashion

Colored mascara is back in style, and stars such as Lucy Boynton, Janelle Monáe, and Margot Robbie are leading the charge. Don't shy away from adding this bold detail to your daily makeup routine. There are plenty of ways to incorporate colorful lashes into your beauty looks—not just for parties or girls' nights out, but even for the office (provided the dress code allows it).

How to use colored mascara

This season, makeup artists recommend a few easy techniques for wearing colored mascara. For instance, layer it over classic black pigment to add a playful tint to your lashes; combine two different shades on upper and lower lashes (a great pairing is pink and bright purple); or use a single favorite color to make your eyes stand out. Another idea is to apply a bright shade only to the upper or lower lid. Many beauty bloggers swear by this method, and the result is stunning!

Take the trend further by pairing colored eyeliner or lipstick that matches your mascara for a monochrome effect. And remember, a bit of imperfection is fashionable. So don't worry if your mascara clumps or sticks slightly—just be careful not to overdo the messy look.

Now that you know how to use colored mascara, here are 12 of the best options to create a trendy autumn 2020 makeup (and beyond).

Maybelline, Great Lash Mascara

Shade Royal Blue

Consider this deep blue mascara as your perfect starter shade. Its 'royal' color feels comfortable and not too loud, while adding a retro touch to your makeup. Plus, it flatters every eye color, enhancing their natural beauty.

Marc Jacobs Beauty, O! Mega lash volumizing mascara

Garnet shade

This super-bright red mascara isn't for everyday, but it's worth trying for a change. Pair it with scarlet lipstick, classic colored eyeliner, or the trendy floating crease. Apply concealer around the eyes to prevent the red tint from emphasizing any redness. Bonus: the formula contains vitamins B5 and C to strengthen and condition lashes.

Colourpop, BFF Mascara

Shade Purple Prose

This shade might make you fall in love with colored mascara at first try. One layer gives your lashes a beautiful, rich purple pigment. Combine it with matching eyeshadow for an easy lavender look, or pair with another color—it works great with classic black or bright pink.

Shiseido, Controlled Chaos MascaraInk

Shade Emerald Energy

The cool, muted emerald hue isn't the only highlight of this mascara. The real magic is its clump-free formula, which keeps lashes looking longer and thicker without sticking all day.

Pacifica Beauty, Aquarian Gaze Water-Resistant Long Lash Mineral Mascara

Shade Deep Blue

Pacifica's navy blue vegan mascara is far more interesting than traditional black. It gives your lashes a bright yet subtle accent that friends will notice. Pair it with sultry smoky eyes or skip eyeshadow for a more casual vibe.

Dior, Diorshow Pump 'n' Volume

Shade Coral Pump

Backstage at Dries Van Noten's Fall 2018 show, makeup artist Peter Philips adorned models' lashes with vibrant Dior Diorshow Pump 'n' Volume mascara shades, including this stunning coral, to create memorable neon-accented looks. He kept faces and lips natural, shifting focus to the eyes—a great inspiration.

Christian Louboutin, Lash Amplifying Lacquer

Shade Rouge Louboutin

Lash Amplifying Lacquer by Christian Louboutin is true luxury for your makeup bag. It's as impressive in use as in appearance. The convenient applicator with tiny bristles coats lashes evenly from root to tip, lengthening, separating, and adding volume.

Urban Decay, Double Team Special Effect Colored Mascara

Shade Dime / Gold Mine

This colored mascara is a great investment for fans of multifunctional cosmetics. The 2-in-1 tool includes both gold and silver shades, which can be applied over regular black mascara or together for striking evening looks.

Sephora Collection, Volume On Mascara

Shade Violet

Unlike pale pink mascara that can look off on fair skin, this volumizing formula delivers an intensely pigmented fuchsia color. Hot pink lashes won't appear vulgar, especially when paired with dewy skin and a matching blush.

L'Oréal, Voluminous Original Volume Building Mascara

Shade Deep Burgundy

If you're not ready to ditch classic black or brown mascara, burgundy can be a great compromise. The deep wine shade makes lashes less dramatic but more trendy. Plus, the formula doesn't clump, no matter how many layers you apply.

READ: THE WHOLE WORLD CHOOSES JIMMY CHOO

Yves Saint Laurent Beauté, Vinyl Couture Mascara

Shade Brown Im The Illusion

Yves Saint Laurent has a whole line of fantastic colored mascaras. Our favorites include fuchsia, electric blue, and shimmering gold with a delicate shine that makes lashes look spectacular and fun. For a more practical everyday look, opt for brown mascara.

NYX, Cosmetics Color Mascara

Shade Perfect Pear

Yes, neon makeup is still relevant, so don't be afraid to embrace it if you haven't already. This bold lime shade is perfect for courageous girls open to experimentation. It looks especially beautiful on deeper skin tones. To avoid overloading the look, keep the rest of your face neutral.

Featured image credit: unsplash.com

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