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2020's Hottest Food Trend: The Vibrant Purple Yam (Ube) and Why It's Taking Over

Discover why ube (purple yam) is the breakout food trend of 2020. Learn about its stunning color, health benefits, and delicious uses in desserts and more.

2020's Hottest Food Trend: The Vibrant Purple Yam (Ube) and Why It's Taking Over

Today, “GoSeekNest” explores one of the most talked-about food trends of 2020: the delicious violet root known as ube (purple yam). This vibrant tuber is being hailed as the trendiest root crop of the year, and it's easy to see why. Its striking purple hue makes for Instagram-worthy food creations that are as visually appealing as they are tasty.

Photo credit: womenshealthmag.com

Food experts predict a global wave of violet donuts, cheesecakes, and waffles made from yam is just beginning. Beyond its visual charm, ube is also a nutritious powerhouse. Long recognized as a potent anti-aging ingredient, it's rich in vitamin C, vitamin B6, fiber, potassium, and manganese.

Purple yam (Dioscorea alata, ube) is a plant whose tubers resemble potatoes but boast a vivid purple flesh. It thrives in warm climates and is the sweetest variety of yam, making it ideal for desserts like ice cream. The first ube-flavored ice cream was created for a Hawaiian brand, and in the Philippines, violet yam ice cream is practically a signature treat. Ube is deeply embedded in Filipino cuisine.

One single root can grow up to 2.5 meters long and weigh 70 kilograms. It can be boiled, baked, steamed, dried, or used in baking, ice cream, and cocktails.

READ: How to Make Purple Potato Gnocchi

“You often see ube turned into jams and pastes called halaya. These are used in rolls, pastries, and ice cream,” says Nicole Ponseca, owner and CEO of Jeepney and Maharlika, a Filipino gastropub and restaurant in New York. “Ube tastes like a mix of vanilla and pistachios—sweet and earthy,” she explains of the root's flavor profile.

The more intense the color of fruits and vegetables, the greater their nutritional benefits. Such vibrant foods brighten any winter, spring, or summer table, and pair wonderfully with meats and herbs for delicious meals.

Stay healthy!

Featured image on Unsplash.com

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