Holly Willoughby has a knack for selecting wardrobe pieces that her audience can also afford, frequently opting for labels such as Topshop, M&S, and Whistles during her appearances on This Morning. Today, she’s set to ignite another shopping craze as she returns to her daytime TV role sporting a pink crew-neck jumper emblazoned with the word “ciao” on the front. Priced at £35 from the label Joanie Clothing, this item is unlikely to remain available for long. The last occasion Holly wore a slogan jumper from the same brand—a gold version featuring “Golden Girl” across the front—it vanished from shelves within hours. She paired the jumper with a high-waisted mini skirt from Karen Millen and black ankle boots. Scroll down to see and purchase Holly Willoughby’s newest outfit.
On Holly Willoughby: Joanie Clothing Concetta Ciao Slogan Jumper (£35); Topshop Ankle Boots.
Coming up next, the essential S/S 18 fashion trends you’ll want to follow.
Opening Image: @HollyWilloughby






