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John Legend Enters the Crowded Field of Celebrity Rosé Ventures

Singer John Legend discusses his new rosé wine brand, criminal justice reform, and the complexities of engaging with the Trump administration for social change.

John Legend Enters the Crowded Field of Celebrity Rosé Ventures

nytimes.com

“Far too often, district attorneys face no challengers, and voters simply pick candidates based on party affiliation, without giving it much thought or scrutiny,” Legend remarked. A server came by to top off his glass of rosé, and he politely waved it off. “That’s why we thought, ‘Let’s start paying closer attention!’ Some prosecutors are doing excellent work, while others could improve significantly if they faced real accountability. And if they refuse to change, we’ll find a qualified opponent to challenge them.”

At times, the various facets of Legend’s life intersect in unexpected ways. Just a few hours before the Malibu wine tasting event, President Trump had commuted the sentence of Alice Marie Johnson, a first-time nonviolent drug offender—a decision influenced partly by a direct appeal from Kim Kardashian West.

Legend has been a frequent critic of Trump and his administration on Twitter (his Father’s Day message aimed at Paul Ryan being a notable example). At the same time, he counts Kardashian West and her husband, Kanye West, as close friends (West enlisted Legend to perform on his early tracks). This convergence of ally, adversary, and action prompted a question: Did it cause Legend to reconsider his stance toward the current administration?

“Look, he’s our president for now,” Legend explained. “He holds power, and he can either wield it constructively or destructively. If meeting with him, taking a photo, or any other form of engagement can serve as a tool to improve people’s lives, then that’s a positive outcome.”

“Kim accomplished something meaningful by securing a pardon for that woman,” he added. “But if we’re truly after systemic reform, we need to persuade those in power—people like Sessions and Trump—to change policies, rather than relying on one-off, celebrity-driven grants of clemency. Right now, the whole pardon strategy feels like a mix of a casting call for ‘The Apprentice’ and a message to potential witnesses against him.”

An older gentleman in a baseball cap approached Legend. “Sorry to interrupt, but I couldn’t help overhearing—that was an incredible speech,” he said, extending his hand. “Your wife is wonderful, too. You two make beautiful children.”}```json {

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