Everyone eagerly awaits Zara's twice-yearly sales, yet staff remain tight-lipped about the precise launch dates, leaving shoppers scrambling to plan their hauls. Fortunately, we’ve secured exclusive advice from an insider that reveals how to shop the event like a pro, so you can arrive first and grab those seasonal must-haves you’ve been tracking all along.
First, it’s crucial to understand that both the winter and summer sales go live online at 10 p.m. the evening before they hit stores. If you’re currently preparing for the winter sale, keep in mind that it always kicks off in physical locations on Boxing Day and never earlier.
When it comes to what to purchase, our source recommends prioritizing the most sought-after items right away. Focus on high-value products that tend to vanish quickly—think cashmere, handbags, shoes, and coats. “Other pieces, like shirts and similar basics, are more likely to remain available for the second markdown,” the insider notes. Be sure to try everything on in advance so you know your sizes, and consider researching upcoming seasonal trends to identify items with lasting appeal.
Concerned you might miss out on your top picks? Here’s some good news: stores often open earlier than usual on sale days, so check with your local branch for specific hours. Additionally, if you’re not based in London, you’ll have a better chance of finding popular items in shops outside the capital.
Lastly, don’t overlook signing up for the Zara newsletter and following the brand’s Instagram feed—both are reliable ways to stay informed about upcoming sales. Ready to discover which pieces should be on your Zara sale wishlist? Keep scrolling to see our current favorites.
A crisp green and white striped tunic is perfect for summer.
Layer this over your go-to jeans for effortless summer chic.
Cropped, frayed, and high-waisted—the ultimate trio for denim lovers.
These pair effortlessly with any outfit.
Next up, 23 awesome little black dresses you’ll want to shop immediately for party season.
Opening Image: Christian Vierig/Getty Images
This piece has been updated by Elinor Block, November 15, 2017.
Yellow—the definitive shade of summer 2017.
