During 2017, the fashion world wasn't exclusively ruled by established luxury giants. Smaller, emerging brands with passionate communities and waitlists akin to the Mulberry Alexa handbag craze also rose to prominence. Among them, French label Rouje, launched by style icon Jeanne Damas, quickly amassed a huge fanbase, often seeing its items vanish from the website within hours.
Selena Gomez also jumped on the Rouje bandwagon this year, frequently spotted in several of the label's iconic designs. She has been seen in both the navy and red printed Gabin dress, featuring a front wrap detail and small white buttons along the left side. Her other favorites include the brand's navy spotted wrap top and a baby-blue button-down short-sleeve summer dress. While these items (like most Rouje products) are currently sold out, fans can track restocks by following the brand's Instagram account.
Scroll down to view Selena Gomez in Rouje looks.
Selena Gomez wears a Rouje top, Alice + Olivia denim, a Coach Selena Grace Bag in refined calf leather (£375), and Louis Vuitton sneakers.
Selena Gomez styled in a Rouje dress, Puma Basket Platform sneakers (£84), and a Coach Selena Grace Bag (£375).
Selena Gomez in a Rouje dress with Louis Vuitton trainers. Coming next: French style secrets you can borrow from Jeanne Damas. Cover image: Getty Images.
