Revival of Vintage Prairie Dress Aesthetics from the Sixties and Seventies

It's becoming increasingly clear that the fashion world is witnessing a comeback of highly frilled, demure styles. These handcrafted, modest, and figure-concealing garments would look equally appropriate on characters from period films or on actress Chloë Sevigny, as they do on the latest catwalks from Coach, Erdem, and Vetements. The New York label Batsheva, founded by ex-lawyer Batsheva Hay—who studied at Georgetown and Stanford—has built its identity around reimagining traditional prairie attire. Its limited lineup offers feminine takes on high-collared, ruffled dresses for both women and children, with styles such as the Apron and the Bib. A core principle of the brand, as described on its website, involves reinterpreting features historically associated with modesty and control—like high necklines, puffy sleeves, and full skirts—with a contemporary twist.